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DEG LAUNCHES ANTI-PIRACY CAMPAIGN LAS VEGAS (Jan. 8, 2007) – DEG: The Digital Entertainment Group announced its anti-piracy campaign during the International Consumer Electronics Show in Las Vegas with its studio members pledging to include a respect copyrights insert in DVD packaging. The DEG anti-piracy activities includes the recent production of an anti-piracy insert that urges consumers to buy authentic DVDs rather than pirated copies. This exclusive piece will come supplied with a number of DVD titles coming to market in the first and second quarters of 2007 from DEG studio members Buena Vista Home Entertainment, Lionsgate, New Line Home Entertainment, Paramount Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Home Video. “The DEG is pleased to lead this first step of unified industry support against theft of creative content,” said Bob Chapek, president, DEG and president, Buena Vista Worldwide Home Entertainment. “The anti-piracy insert reminds consumers about respecting copyrights. We hope to encourage consumers to show their enthusiasm for filmed entertainment by using approved channels to buy content.” The anti-piracy insert was developed by the DEG’s Communications Committee who began the initiative by engaging in consumer research to gauge reaction to anti-piracy education. The next steps in the anti-piracy campaign are to expand distribution channels including the anti-piracy message to secure participation from hardware companies. The anti-piracy insert is part of a larger DEG initiative to combat piracy in the home entertainment industry. The DEG is currently developing a Web site that will educate consumers on anti-piracy. The anti-piracy insert is available by calling the DEG Office at 310-888-2201. DEG: The Digital Entertainment Group is a Los Angeles-based, industry-funded nonprofit corporation that advocates and promotes the many benefits associated with DVD while providing updated information regarding the format to both the media and the retail trade. The DEG offers a forum for member companies to engage in ongoing discussions concerning various issues and opportunities, which relate to other new digital technologies that may emerge in the future. Regular members of the DEG are Buena Vista Home Entertainment, D&M Holdings, DTS Entertainment, Gibson Guitar Corporation, HBO Video, Hewlett-Packard, Image Entertainment, JVC Company of America, Lionsgate, MGM Home Entertainment, Microsoft, New Line Home Entertainment, Panasonic Consumer Electronics, Paramount Home Entertainment, Philips Consumer Electronics, Pioneer Electronics (USA), Sony Electronics, Sony BMG Music Entertainment, Sony Pictures Home Entertainment, Starz Home Entertainment, Thomson, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Studios Home Entertainment and Warner Home Video. Associate members are AGI Media, Ascent Media/Blink Digital, Blockbuster, BMG Columbia House, CinemaNow, Cryptography Research, Deluxe Digital, EDC, e2amp inc., Giant Interactive, JVC Disc America, Kestrel Wireless, Macrovision, Memory-Tech, Netflix, Nielsen Entertainment, Panasonic North America, ScreenPlay, Sonic Solutions, Sonopress, Sony DADC, Technicolor and Universal Operations Group. The DEG can be reached at 310-888-2201, via e-mail at getinfo@digitalentertainmentinfo.com or through its Web site at www.digitalentertainmentinfo.com. # # #
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