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LOS ANGELES (March 6, 2008) --DEG: The Digital Entertainment Group has announced that it will lend its full support for Blu-ray Disc (BD) and is developing a multi-faceted campaign featuring consumer education, retail training and public relations programs.
The DEG, the industry’s premiere organization with representatives that encompass leading entertainment, consumer electronics and IT companies, is credited with helping to make DVD the most successful entertainment format in history. The group’s activities now encompass virtually every consumer entertainment platform, including both physical and digital media.
The DEG aims to provide a collaborative, unified marketing effort for Blu-ray Disc as it did for DVD. With this level of support, the DEG is poised to generate increased awareness and promote BD’s many benefits in a unified and consistent voice.
"Given our success in promoting new entertainment formats, the DEG is the logical association to underscore the benefits of Blu-ray Disc to consumers, retail and the media,” said Bob Chapek, Chairman, DEG and President, Walt Disney Studios Worldwide Home Entertainment. “As the DEG was the unified front for the support of DVD, we will also be leading the promotion of high definition packaged media.”
The DEG will serve as the primary source of information for Blu-ray Disc, including consumer education, hardware/software introductions, media relations as well as a central repository for data.
Blu-ray Disc maximizes the HDTV experience by delivering the highest quality entertainment available today. BD players are backwards compatible with DVD and incorporate a variety of new interactive features that have been specifically designed for the emerging multi-media market.
The DEG’s Blu-ray Disc campaign will encourage consumers to upgrade to Blu-ray Disc hardware and software to accompany their HDTVs.
DEG: The Digital Entertainment Group is a Los Angeles-based, industry-funded nonprofit corporation that advocates and promotes the many benefits associated with physical and digital entertainment while providing updated information to both the media and the retail trade. The DEG offers a forum for member companies to engage in ongoing discussions concerning various opportunities, which relate to other new digital technologies, the environment and other emerging topics. The DEG can be reached at 310-888-2201, via e-mail at getinfo@digitalentertainmentinfo.com or through its Web site at www.degonline.org.
Regular members of the DEG are Anchor Bay Home Entertainment, D&M Holdings, Digeo, DTS Entertainment, Dolby Laboratories, HBO Video, Hewlett-Packard, Image Entertainment, JVC Company of America, Lionsgate, MGM Home Entertainment, Microsoft, Monster Cable, MPI Media Group, New Line Home Entertainment, Panasonic Consumer Electronics, Paramount Home Entertainment, Philips Electronics, Pioneer Electronics (USA), Sony Electronics, Sony BMG Music Entertainment, Sony Pictures Home Entertainment, Thomson, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.
Associate members are 3ality Digital, AGI Media, Arvato Digital Services, Ascent Media/Blink Digital, , Bertelsmann Direct North America, Blockbuster, Capgemini, CinemaNow, Cinram, Cryptography Research, Deluxe Digital, Distribution Video & Audio, Ingram Entertainment, JVC Disc America, Kestrel Wireless, Macrovision, Media Control GfKMemory-Tech, Netflix, Nielsen Entertainment, NPD Group, Panasonic North America, PaperFoam, Polar Frog Digital, RCDB, ScreenPlay, Simplay Labs, Sonic Solutions, Sony DADC, Technicolor, Teradata, THX and Universal Operations Group.
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