When DVD-Video launched in early 1997, the leading consumer electronics manufacturers, major movie studios and music companies came together to form the DVD Video Group – a nonprofit trade consortium dedicated to promoting DVD-Video. Bringing together both the hardware and software community in one effort to advance the DVD format was unprecedented. Working together, the group helped to educate retailers, the trade and media about the new digital home entertainment. The DVD Video Group is credited with helping to make DVD the fastest adopted consumer electronics product ever .
In January 2000, the group re-chartered as the DVD Entertainment Group to incorporate the new DVD-Audio format. The DVD Entertainment Group's mission evolved to market and promote consumer awareness of the benefits of DVD-Video and DVD-Audio, and to provide updated information to the media and the retail trade about DVD-Video and DVD-Audio players, movies and music videos.
Recently, in 2003, the group's mission expanded to continue to advocate and promote the many benefits associated with DVD, but also to serve as a forum for member companies to engage in ongoing discussions concerning various issues and opportunities which relate to other emerging digital technologies.
Re-chartered as DEG: The Digital Entertainment Group, the trade association's partnership between hardware and software manufacturers comes together to ensure that the DEG obtains the input necessary to accurately represent all aspects of the home entertainment industry.
Consumers can reach the DEG at (310) 888-2201, through its web site at www.dvdinformation.com or by e-mail at getinfo@digitalentertainmentinfo.com .
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